UI/UX DESIGN • VISUAL DESIGN
CALLAWAY MArketing Pages
Introducing new golf equipment to people is a continual challenge - the honus is on you to prove whatever the newest club/ball/putter is the next best thing. One of the best ways to do this for major product launches was to create highly engaging and eye catching marketing pages. You only get one chance at a first impression - and thats exactly why these pages were so important. My task was to create or leverage the best assets we have and use the page as a storytelling device. With a combination of 3-D animations, beautiful photography, engaging videos, and more these marketing pages took on a life of their own. Click the tab buttons below to check out some examples below that showcase how it all comes together:
