CREATIVE DIRECTION • UI/UX DESIGN

TOPGOLF SHOP

When Callaway and Topgolf merged into TopGolf Callaway Brands, it presented a unique and exciting opportunity to merge the two worlds. The challenge: how do you leverage customers whose first touchpoint into the game of golf is within a TopGolf bay? The answer was clear: create a new shopping experience that caters specifically to those new to the sport. It was time to loosen up a bit. Ditch the techy language, untuck the shirts, and change up the approach.

I was fortunate enough to help lead the creative direction of this project from the initial strategy planning all the way to the final launch of the website.

During the shoot we also captured action footage in order to create highly impactful video to clearly explain the concept. Check out the edit below which really helps setup what the goal here is with the project.

With the amazing assets now available, we turned our attention to building the actual website. One of the biggest hurdles was to get the mission statement across as soon as possible to customers of going from bay to tee. To do this, we had planned out compositions during the shoot where our 'hero' golfer would be in the TopGolf bay, tossing a club to themselves on the course.

CLUB SELECTOR QUIZ

SUPPORTING ASSETS

CREDITS

This project was a total team effort and collaboration between the following people:

Creative Direction: Kevin Coleman
Copy & Storytelling: Michael Dhaliwhal
Photography: Cliff Endsley
UI/UX Design: Allysa Chung
Production : Mark Hendry
Project Management: Anna Dietrichson
VP: Mark Buntz